SCI/TECH

Amazon Leo to Begin Service Later This Year. The Orbital Phase of “Buy It Again” Has Arrived

Amazon has reached another historic milestone in the noble effort to ensure that no human being, no matter how remote, is ever more than one click away from reordering socks. Thanks, Jeff!

vlgr July 3, 2026 7 reads 1 min read

#EU #USA

Yesterday, a United Launch Alliance Atlas V lifted off from Cape Canaveral carrying another 29 Amazon Leo satellites into orbit. The launch brings the constellation to 396 operational satellites and marks the final Atlas V mission reserved for the programme. From here, Amazon is expected to move on to ULA’s newer Vulcan rocket, which can carry larger batches and therefore accelerate the sacred work of surrounding Earth with customer convenience.

Amazon says the network will begin offering commercial internet service later this year.

Starlink has already signed up millions of customers and placed Wi-Fi on aircrafts.

Amazon now joins the market.

The launch also comes after one of Bezos’s other space ventures experienced a less elegant moment in May, when a Blue Origin New Glenn rocket launch didn't go as planned.

Fortunately, Amazon Leo has avoided that particular embarrassment by using other people’s rockets, including ULA’s Atlas V, Arianespace’s Ariane 6 and even SpaceX’s Falcon 9.

The target list includes rural broadband and commercial aviation, with Delta planning to introduce Amazon Leo-powered Wi-Fi on hundreds of aircraft beginning in 2028.

Rejoice, the “Buy It Again” button is going to space.